A genius way to celebrate Valentine’s Day!
Consumers are expected to spend a total of $23.9 billion on Valentine’s Day celebrations this year. With the National Retail Federation’s (NRF) estimating that 53% of consumers will celebrate, that averages out to just under $175 per person!
Valentine’s Day conveniently falls during tax season! You could plan to spend your tax refund on Valentine’s Day this year, or you could put that money in a certificate and reap the benefits later!
Certificates might not be included in the NRF’s Top Five Valentine’s Day Purchases, but we think they should be!
Here’s the projected top five Valentine’s Day gifts, percentage of consumers who bought them, and the amount consumers are estimated to spend in total for 2022.1
| Gift | Percentage | Average Spent |
|---|---|---|
| Candy | 56% | $2.2B |
| Flowers | 37% | $2.3B |
| Jewelry | 22% | $6.2B |
| Greeting cards | 40% | $1.0B |
| An evening out | 31% | $4.3B |
| Clothing | 22% | $2.9B |
| Gift cards | 21% | $2.3B |
1- https://nrf.com/insights/holiday-and-seasonal-trends/valentines-day/valentines-day-data-center